If you're inclined to get your news from any number of cable news channels, radio talk shows, or traditional print sources, you're probably worried that the United States is doomed. We're broke, and any sense of American ingenuity died with Steve Jobs. Here at Article, we're not so sure about that. Contrary to what may be shouted by the non-stop negative news cycle, there's a new generation of entrepreneurs, designers, philanthropists, and more working to rebuild, reinvent, and stake their claim to greatness - and many are right here in Cincinnati.
One such man is Chris Sutton, whose journey started with a revelation: "I want to make a pair of jeans. My wife and I were driving through this corn field and I literally said it out loud." A corn field may seem like a strange place to find inspiration for the construction of jeans, but for Chris, it was perfect. By using raw selvedge denim, pockets made from organic cotton, and components 100% sourced from the US, his jeans form a unique link between American industry, quality craftsmenship, and environmental sustainability.
Named after his great-grandfather, Noble Truman, Chris created Noble Denim. Launched last month, his first two style offerings are for men: The "Truman" Regular, and the "Earnest" Slim Straight. Each pair is made by hand and crafted using a collection of vintage sewing machines housed in a small space in Northside he calls "the shop." The resulting product is of extraordinary quality, hand-numbered, and shipped to customers individually.
Chris was kind enough to give Article a shop-level view of the production process. There's something beautiful about old machines - standing the test of time - given new life in a pursuit of quality craftsmenship. We believe that American industry is alive and well. Coming from the hearts and minds of men like Chris, our best days are ahead of us.